the story behind
— our Lead Florist & Founder, Michelle.
HEY, I’M MICHELLE
FOUNDER &
LEAD FLORIST
MEET MICHELLE
I'm passionate about creating delicate floral designs that are wildly beautiful and artfully curated. It's not just about appreciating nature's elegance, but actually honouring it in every arrangement I create.
Fun fact: I've always been a little obsessed with nature. I mean, I used to spend recess plucking wildflowers and proudly bringing them home to my mom. I even went the extra mile and brought a florist pick to keep them fresh during the rest of the school day. Looking back, I guess you could say my floral hydration skills started early!
There's something about grassy textures, cute moss, and wild fields that really excite me. Being surrounded by overgrown gardens gives me this incredible feeling of being connected to nature. And don't even get me started on flowers—they've always had this whimsical and peaceful effect on me.
I know it sounds cheesy, but what I love most about fresh flowers is their temporary beauty. They remind us to slow down, take a moment, and appreciate the simple things in life. A rose blooms and fades, and so does its scent. It's not trying to be more than it is, and that's what makes it so beautiful in its own way.
But, really, why stop at roses? Being a florist has awaken my appreciation for all the stunning blooms out there! Join me in celebrating life's wonders and let's immerse ourselves in the enchanting world of exquisite flowers. Together, we'll create something truly amazing!
HER FLORAL JOURNEY
In 2018,
Michelle stumbled upon her passion for floristry, guided purely by her love for flowers and the joy they bring. Starting with small gestures of spreading happiness through gift bouquets to her loved ones, she quickly realised the power of floral creations in brightening people's lives.
While her official floristry journey began in 2018, Michelle's affinity for flowers had been blossoming long before. Crafting intimate bouquets for special occasions became her informal training ground, fueling her determination to explore this artistic realm. With each experience, her dedication to flowers grew stronger, eventually leading her to embrace entrepreneurship and dive headfirst into the world of floristry.
In a delightful twist of fate, Michelle found herself immersed in the wedding and events industry towards the end of 2018. A true romantic at heart, she couldn't resist the allure of capturing and conveying the love stories of couples through her floral artistry. Grateful for the opportunity to contribute not only visually but emotionally to these cherished moments, Michelle never looked back.
2 years later,
Michelle has wholeheartedly embraced her dual role as a flourishing floral designer and proud owner of her small business. During this time, she has had the privilege of assisting numerous clients in crafting extraordinary, unforgettable weddings and events. Her unwavering goal throughout it all has been to infuse each celebration of love with authenticity, heartfelt emotions, and an abundance of joy. With a meticulous eye for detail, Michelle ensures that every wedding and event she curates is a true reflection of her clients' individuality and vision. By tailoring each experience to their unique desires, she brings their dreams to life in the most enchanting and meaningful way possible.
“Pretty flowers aside, Michelle’s warmth, attentiveness and sincerity really were what made the whole experience so pleasant, so memorable. I was never a flower-person, but this experience with Bloomish Eden turned me around - these go to show how beautiful the flowers, and experience were.”
- Sherry & Derrick.
MEET THE TEAM
At The Bloomish Eden, we have a dedicated and talented team of behind-the-scenes heroes who play a crucial role in bringing our floral visions to life leading up to and on event days. These steadfast individuals are more than just our supporting team; they are the backbone of our operations, the added muscles that ensure every event runs seamlessly. With their expertise and unwavering commitment, they work tirelessly to ensure that every arrangement is flawlessly delivered on time and taken care of, and every client's vision is exceeded.
Our team of Event Specialists and Floral Assistants are always ready to lend a helping hand, working diligently to set up and transform venues into enchanting spaces. They are the steady presence you can rely on, ensuring that every aspect of your event is flawlessly executed. With their keen eye for detail and passion for creating extraordinary experiences, they have your best interests at heart, striving to make each event truly unforgettable.
OUR AIM IS TO DESIGN WITH A PERSONAL TOUCH, CREATING EXCEPTIONAL AND LUXE FLORAL EXPERIENCES AND HONOURING YOUR STORY AND MOTHER NATURE’S.
At The Bloomish Eden, our goal is to bring out the natural beauty of flowers in the most unique and whimsical ways possible. We're all about creating floral designs that reflect your individual style and personality. Our cozy studio is located in the East of Singapore, where we handpick the finest blooms from local markets, nurseries, and even overseas wholesalers.
We love sprinkling our floral magic locally, sourcing high-quality flowers that will make your event truly unforgettable. From delicate details to vibrant colours, we carefully craft designs that balance textures, ruffles, and all the good vibes.
Behind the scenes, our team collaborates seamlessly, supporting one another to deliver exceptional results. From sourcing the freshest blooms to meticulously arranging them with precision, they pour their expertise and creativity into every creation. Their dedication to perfection and their shared love for the art of floristry shines through in every arrangement they create.
When you choose The Bloomish Eden, you not only gain access to our talented floral designers but also the support and expertise of our dependable team. Together, we work hand in hand to ensure that your event is a resounding success, leaving you with cherished memories and a sense of awe-inspiring beauty.
With our wealth of experience, you can relax and leave the creative process to us. We'll take care of everything, ensuring a stress-free and enjoyable experience. We value creative excellence, mindfulness, and authentic connections, and we're committed to building relationships based on trust, empathy, and honesty.
So, let us create dreamy and inspired blooms just for you. Sit back, relax, and let the magic unfold!
beyond flowers —
the brand, the vision.
We strive to create a safe and welcoming space where exceptional floral experiences come to life. We believe that flowers have the power to awaken appreciation for the wonders of life. Through our designs, we celebrate the unique stories that unfold when people connect. We embrace individuality and the beauty of imperfections, understanding that it is through these imperfections that true beauty shines. Our vision is to translate these values into every floral creation, allowing nature's beauty to speak and inspire.
organic, authentic and sincere
floral ‘edens’
—
eden (n): paradise of pristine natural beauty.
The style of The Bloomish Eden's flowers can be described as organic, elegant, and timeless. We strive to create arrangements that embody natural beauty and grace, with a focus on capturing the essence of each unique story and celebrating the inherent charm of imperfections. Our floral designs reflect a harmonious blend of classic sophistication and contemporary flair, incorporating carefully selected blooms and lush greenery to create a sense of enchantment and allure. Whether it's a lavish bouquet or a delicate centerpiece, our flower arrangements exude a sense of effortless elegance, elevating any occasion with their captivating presence.
Much like our name, we strive to florally tickle your senses with edens uniquely crafted just for you. Arranged in our signature organic style to bring out the best side in each bloom, we believe in embracing every single detail that makes your story, yours. The two things we love whenever we craft for you, be it for everyday gifts or your wedding day, are the promise of intimacy and heartfelt intentions of sending love to your dear ones. The enmeshment of our signature timeless aesthetic, your personalities, your stories, and your vision all in one is what encapsulates an experience with us. Birthed through Michelle’s passion for bringing out the best of flowers and the best of love, organically, The Bloomish Eden is ready to travel through your milestones with you. We specialise in creating bespoke pieces to celebrate your everyday and your special milestones. Authenticity and sincerity are two values we buzz hard to bring into our conversations with flowers and you. Be it through a certain flower meaningful to you or any other creative way, we gotchu.
“Working with Michelle had been amazing as she has great aesthetic sense and could quickly understand what we wanted despite our vague brief. It was so easy to speak with her, and every conversation we had felt like a chat with a friend (instead of a vendor)!
What Michelle had created for us was stunning and so much more than what we had envisioned. Her works had complemented the restaurant where we held our wedding lunch, and greatly elevated the mood. Our guests had also given high praises for the flowers, and brought them home! I’m really thankful to Michelle and all at The Bloomish Eden for the beautiful flowers and memories!”
- Emeline & Bevin.